Case Study
Digital Branding of Tour By Me
Case Study
Digital Branding of Tour By Me
Over the past year, Tim Sytas Consultancy has been fully dedicated to transforming and growing the digital branding of Tour By Me. Our team has worked tirelessly to revamp the overall design, creating a fresh and polished look across social media platforms. With a sharp focus on quality content and engagement, we’ve successfully produced over 200 unique and visually captivating posts, all contributing to a steady increase in followers and audience interaction.
Background
Tour By Me is a travel service app, based in Bali and Australia, that allows adventurers to create their own customized travel experiences with ease. The app gives users the freedom to design itineraries that suit their preferences, offering flexibility in choosing destinations, accommodations, activities, and local guides. Whether you're a solo traveler or part of a group, Tour By Me ensures that each trip is tailored to meet your unique interests, providing a one-of-a-kind journey every time.
By partnering with local communities and businesses, Tour By Me promotes sustainable and responsible tourism, allowing travelers to explore hidden gems and immerse themselves in authentic cultural experiences. The platform’s user-friendly interface makes it easy for international backpackers to plan their perfect trip, all while supporting ethical travel practices.
Challenge:
The difficulty lies in promoting the app through digital media effectively. Tour By Me faces tough competition in the digital space and struggles to build a strong online presence.
Solution:
To address this, we introduced a new branding strategy for Tour By Me on social media, focusing on refreshing its design and content concepts. This includes visually appealing graphics, engaging storytelling, and a consistent brand voice that aligns with the platform's mission of offering personalized, responsible travel experiences. Our revamped digital marketing approach aims to boost visibility, attract more international backpackers, and strengthen Tour By Me's brand identity across social channels.
Background
Tour By Me is a travel service app, based in Bali and Australia, that allows adventurers to create their own customized travel experiences with ease. The app gives users the freedom to design itineraries that suit their preferences, offering flexibility in choosing destinations, accommodations, activities, and local guides. Whether you're a solo traveler or part of a group, Tour By Me ensures that each trip is tailored to meet your unique interests, providing a one-of-a-kind journey every time.
By partnering with local communities and businesses, Tour By Me promotes sustainable and responsible tourism, allowing travelers to explore hidden gems and immerse themselves in authentic cultural experiences. The platform’s user-friendly interface makes it easy for international backpackers to plan their perfect trip, all while supporting ethical travel practices.
Challenge:
The difficulty lies in promoting the app through digital media effectively. Tour By Me faces tough competition in the digital space and struggles to build a strong online presence.
Solution:
To address this, we introduced a new branding strategy for Tour By Me on social media, focusing on refreshing its design and content concepts. This includes visually appealing graphics, engaging storytelling, and a consistent brand voice that aligns with the platform's mission of offering personalized, responsible travel experiences. Our revamped digital marketing approach aims to boost visibility, attract more international backpackers, and strengthen Tour By Me's brand identity across social channels.
Over the past year, Tim Sytas Consultancy has been fully dedicated to transforming and growing the digital branding of Tour By Me. Our team has worked tirelessly to revamp the overall design, creating a fresh and polished look across social media platforms. With a sharp focus on quality content and engagement, we’ve successfully produced over 200 unique and visually captivating posts, all contributing to a steady increase in followers and audience interaction.
Background
Tour By Me is a travel service app, based in Bali and Australia, that allows adventurers to create their own customized travel experiences with ease. The app gives users the freedom to design itineraries that suit their preferences, offering flexibility in choosing destinations, accommodations, activities, and local guides. Whether you're a solo traveler or part of a group, Tour By Me ensures that each trip is tailored to meet your unique interests, providing a one-of-a-kind journey every time.
By partnering with local communities and businesses, Tour By Me promotes sustainable and responsible tourism, allowing travelers to explore hidden gems and immerse themselves in authentic cultural experiences. The platform’s user-friendly interface makes it easy for international backpackers to plan their perfect trip, all while supporting ethical travel practices.
Challenge:
The difficulty lies in promoting the app through digital media effectively. Tour By Me faces tough competition in the digital space and struggles to build a strong online presence.
Solution:
To address this, we introduced a new branding strategy for Tour By Me on social media, focusing on refreshing its design and content concepts. This includes visually appealing graphics, engaging storytelling, and a consistent brand voice that aligns with the platform's mission of offering personalized, responsible travel experiences. Our revamped digital marketing approach aims to boost visibility, attract more international backpackers, and strengthen Tour By Me's brand identity across social channels.
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