Client Background

Maknyoss is an Indonesian culinary company based in Sydney, Australia, specializing in authentic Indonesian cuisine. Their mission is to introduce the rich flavors of Indonesia to the international community, focusing on quality ingredients and traditional recipes passed down through generations. As part of their business expansion, Maknyoss began leveraging digital platforms like Instagram to reach a wider audience beyond the Indonesian community, while also building brand awareness in Sydney’s competitive food scene.

Challenge

Before adopting an Instagram Reels strategy, Maknyoss faced several challenges. Despite having a loyal customer base, their social media engagement and audience reach were relatively low. The company needed to attract new audiences and stand out in a crowded market filled with various food brands competing for attention. Increasing visibility and interaction through social media became crucial for their growth.

Solution

To address these challenges, we developed a targeted content strategy focused on Instagram Reels. The approach involved creating visually appealing content, consistent messaging, and strong storytelling. We also analyzed current trends to identify the type of content most appealing to Maknyoss’ target market. Additionally, we optimized captions, used relevant hashtags, and incorporated interactive features to drive engagement and maximize reach.

Result

The results were highly successful. One of Maknyoss’ Reels achieved 19,000 viewers and reached 8,600 accounts, while another garnered 10,000 viewers and reached 1,769 accounts. This marked a significant improvement in both reach and engagement compared to previous content. The strategy effectively increased Maknyoss’ brand visibility and strengthened customer loyalty, positioning them more prominently in Sydney’s food industry.